Privacy Policy
LAST UPDATED: May 29, 2025
This Privacy Policy describes the manner in which 1000451353 Ontario Inc. (collectively, "Vitalicann"
“we”, “our”, “us”) use information in operating our business, our website, digital platform, any mobile-
friendly version of our digital services. and other software applications (each, an “app”), and any other
online services that displays or provides an authorized link to this Privacy Policy (collectively, our
“Services”).
IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, PLEASE DO NOT USE OUR SERVICES.
We reserve the right to update this Privacy Policy at any time to reflect changes in our privacy practices
without prior notice to you. Please check this Privacy Policy periodically for changes. When the Privacy
Policy is updated, we will update the date at the top of this page to indicate the date last updated, and the
revised version will be effective as of the published effective date and will be posted on our website. If we
make what we regard to be significant changes to this Privacy Policy, we will provide appropriate notice to
you. Your continued use of our Services following the posting of changes to the Privacy Policy will mean
you agree to be bound by such changes. We will also update the Privacy Policy and our privacy practices
to comply with federal and provincial privacy legislation as they each may apply.
Your privacy is important to us. Although our ability to provide certain service requires that we collect
Personal Information about our users, we take measures to ensure the privacy and confidentiality of that
information. We are committed to undertaking reasonable measures to protect the privacy, accuracy,
reliability and security of all of the Personal Information that is provided to us and to protect such
information from loss, misuse, unauthorized access, disclosure, alteration and destruction. Please read
the following description of our policies and practices regarding your Personal Information.
We will only use personally identifiable information about you in accordance with this Privacy Policy.
Personally identifiable information is information about you that can be attributed to you, and may include
but is not limited to, your name, mailing address, e-mail address, phone number, date of birth, payment
information, age, sex, gender, IP address and domain used to access our websites, the type and version
of your browser that you came from to access our website, the page you entered and exited at, any
website page within our website that is viewed by that IP address, information regarding your interaction
with our website, your location, user credentials, such as username, password, password hints and
similar security information used to create an account and authenticate users of the Services, insurance
coverage and payment information such as your method of payment and payment card information
(including payment card number, expiration date, delivery address and billing address) and/or any other
data about yourself that you choose to provide through our website or otherwise including but not limited
to our Patient Medical Document and Registration Forms.
The term “personal health information” has the same meaning as set out in Ontario’s Personal Health
Information Protection Act, 2004 and includes information relating to your physical or mental health, as
well as your health history, medical records, prescriptions and your health card number. In addition to this
information, prior to, or during the course of the provision of our services, we may also request from your
health care practitioner, (i) your healthcare practitioner’s name, profession, business address, telephone,
fax, email address, province of registration and registration number; (ii) your location of consultation; and
(iii) dosage information (daily quantity and period of use). Your healthcare practitioner also has the option
to provide us with your diagnosis and additional comments. All such information, including that
encompassed in the definition of “personal health information”, shall be referred to in this Privacy Policy
as “Personal Information”. Please note that information we collect about health care practitioners may be
used to comply with our legal and regulatory requirements.
We may use Personal Information for the purpose for which it was provided and for certain other activities
which are reasonably ancillary to such purpose. For example, if you send us an e-mail with a question or
comment, we will use your e-mail address to respond to you. Further, we may store your e-mail and e-
mail address and a copy of our response for future reference.
We may collect Personal Information to enable us to manage, maintain, and develop our operations,
including for example:
• to enable you to register and access an account with us;
• to verify your identity;
• to establish, maintain and manage our relationship with you so that we may provide you with the
products and patient services that you have requested through our website or through our call
centre personnel;
• to deliver to you requested products and/or services;
• to perform administration activities;
• to obtain and process payments for the products and services that we provide to you;
• to be able to review the goods and services that we provide to you so that we may: (i)understand
your requirements for our goods and services; and (ii) work to improve our goods and services;
• to protect Vitalicann against error, fraud, theft and damage to our goods and property;
• to identify the demographics of our clients, the types of diagnoses that our clients are using
cannabis to treat, and the types of strains that are most beneficial for different diagnoses;
• to respond to requests made by, or on behalf of, your insurance provider to review your insurance
claim(s), to the extent applicable;
• to send or own promotional or other marketing materials that we think might be of interest to you,
and to provide you with information about future events that we will be operating;
• to enable us to comply with applicable law or regulatory process; and
• to any other reasonable purpose to which you consent.
Note that when we provide you with medical cannabis, we may share your personal information with your
healthcare providers and your authorized representatives. We may also share your Personal Information
with our employees, contractors, consultants, affiliates and other parties who require such information to
assist us with managing our relationship with you, including third parties that provide services to us or on
our behalf. For example, we may share your Personal Information from time to time with our third-party
information technology, data processing, payment processing, call center and age/identity verification
service providers so that we may operate our business. We require these service providers to limit their
access to and/or use of your Personal Information to what is required to provide their services, to comply
with our privacy requirements or have privacy policies in place that are consistent with this Privacy Policy.
Failure to provide certain Personal Information may affect your ability to access and use the Services.
We may share information with current or future “affiliates”, a term that includes our parent and subsidiary
companies, registered charities operated by us or other companies we control, are controlled by, or with
which we are under common control.
affiliates shall not be deemed to be a disclosure of Personal Information to a third party. While your
Personal Information may be transferred between affiliated entities, your Personal Information will at all
times be held on the same conditions of confidentiality and with the same level of security consistent with
this Privacy Policy.
If you have given us your express consent, from time to time we may share your Personal Information
with third-party marketing partners and advertisers. We will only share such information with these third
parties whose policies regarding Personal Information are consistent with our privacy policies and where
we have your express consent to do so.
We may analyze Personal Information and other data in order to enhance our Services.
From time to time, we may place a “cookie” on your computer. Our third-party service providers and ad
servers may use cookies as well. A cookie is a file written to your computer’s hard drive that can be used
to track your Internet activity. Also, if you submit Personal Information to our Services (such as your
name, interests or preferences), we may use cookies to keep track of such information so that you will not
need to re-enter this information during subsequent visits. We may use cookies to customize delivery of
our Services content and advertisements and for other internal site administration purposes. In addition,
our ad servers, or those of our third-party service providers, may use information about your visits to our
Services to customize delivery of advertisements to our Services. On most web browsers, you may also
set your Internet browser preferences to notify you when you receive a cookie or decline acceptance of
cookies. However, if you decline acceptance of cookies you may experience less than optimal
performance of our Services and may not be able to access a number of web pages found on our
website(s).
Some web browsers may transmit “do not track” signals to the websites and other online services with
which the browser communicates. There is no standard that governs what, if anything, websites and
online services should do when such signals are received. We do not currently take action in response to
these signals. If a standard for responding is established, we will update the Privacy Policy on responding
to these signals
Our Services may also use Google Analytics, a web analytics service provided by Google, Inc. (“Google”).
Google Analytics uses cookies to help the website analyze how users use the site. The information
generated by the cookie about your use of the website (including your IP address) will be transmitted to
and stored by Google on servers in the United States. Google will use this information for the purpose of
evaluating your use of the website, compiling reports on website activity for website operators and
providing other services relating to website activity and internet usage.
Google may also transfer this information to third parties where required to do so by law, or where such
third parties process the information on Google’s behalf. Google will not associate your IP address with
any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings
on your browser; however please note that if you do this you may not be able to use the full functionality
of this website. We may use and disclose Personal Information to third party databases for the purposes
of verifying your age, and as part of our regular reporting activities and those of our affiliates.
We may also use and disclose Personal Information that is relevant to a legal proceeding or as permitted
or required by law. For instance, we may disclose Personal Information to establish or exercise our legal
rights or defend against legal claims or in connection with an emergency that warrants use or disclosure
of the information
We may be required to disclose Personal Information if compelled to do so pursuant to any applicable
law, regulation, legal process or enforceable governmental request. For example, it may be necessary for
us to disclose Personal Information to law enforcement officials, regulatory bodies, or government
agencies for the purposes of investigating or preventing drug, fraud, or other offences as may be required
or permitted by applicable laws. Additionally, under legislation laws, we may be required to disclose
Personal Information to government officials, law enforcement personnel, or competent authorities of
foreign governments.
In the event we transfer control of any or all of our operations or services, we reserve the right to transfer
and disclose your Personal Information to that party. However, we will require that party to agree that it
will be similarly bound by the provisions of this Privacy Policy and that it will only use and disclose your
Personal Information as we are similarly entitled under this Privacy Policy. In the event we engage in an
asset or share sale, or some other form of business combination, amalgamation or joint venture with
another organization, we reserve the right to permit that amalgamated organization to continue to use and
disclose your Personal Information. However, we will require that the amalgamated organization agree
that it will be similarly bound by the provisions of this Privacy Policy and that it will only use and disclose
your Personal Information as we are similarly entitled under this Privacy Policy.
Please note that this Privacy Policy is not intended to limit our ability to share or disclose aggregated,
pseudonymized or anonymized data.
Your Personal Information may be stored and processed in any country where we have facilities or in
which we engage third party service providers. By using our Services, you consent to the transfer of
information to countries outside your country of residence, which may have different data protection rules
than in your country. While such information is outside of Canada, it is subject to the laws of the country in
which it is held, and may be subject to disclosure to the governments, courts or law enforcement or
regulatory agencies of such other country, pursuant to the laws of such country. However, our practices
regarding your Personal Information will at all times continue to be governed by this Privacy Policy.
When you voluntarily provide us with your Personal Information, we assume you consent to its collection,
use and disclosure in accordance with this Privacy Policy, subject to any collection, use and disclosure
from which you have opted out. Depending on the sensitivity of the personal information, your consent
may be implied, deemed (using an opt-out mechanism) or express. Implied consent is consent that can
reasonably be inferred from your action or inaction. For example, when you enter into an agreement with
us, we will assume your consent to the collection, use and disclosure of your personal information for
purposes related to the performance of that agreement and for any other purposes identified to you at the
relevant time.
In some circumstances, we may expressly request your consent to certain collection, use or disclosure of
your Personal Information. In some limited circumstances where authorized or required by law, we may
collect, use or disclose your Personal Information without your consent. If you provide Personal
Information about another person to us, you must make sure that you have the consent of that individual
to enable us to collect, use and disclose their information as described in this Privacy Policy and by
providing it to us, you represent and warrant that you have such consent.
We will obtain consent when we want to collect or use Personal Information for a new purpose or other
purposes than those stated at the time of collection or in terms and conditions for a specific program,
product, or service, promotion or event that you sign up for, participated or purchased.
We respect the right of each person to control how his or her Personal Information is used. If, for example
you do not want us to collect your Personal Information, you may, in some circumstances be able to opt
out at the time the Personal Information is collected. If, for example you do not want us to provide your
Personal Information to our affiliates, or if you do not wish to receive marketing communications from us,
you may, in some circumstances not provide your consent for such activities at the time the Personal
Information is collected. Understand that you can also withdraw your consent at a later date, unless legal
requirements prevent this or give us particular directions regarding your Personal Information. To do so,
contact us at privacy@vitalicann.ca.
• Unsubscribe. You may opt-out of receiving future promotional email communications from us by
clicking the “Unsubscribe” link in the footer of the promotional email communication and updating
your preferences. Additionally, you may identify specific email publications about our Services which
you would like to receive by our websites. Please note that we may continue to send you
transactional or service-related emails regarding your account.
• Location Information. If you use location-enabled services or applications covered by this Privacy
Policy, you may be provided with an opportunity to opt out of having your location information
collected and/or used for certain purposes. However, if you exercise such an opt-out option you may
not be able to enjoy all of the functionalities offered by those services or applications. You also may
be able to limit the collection of your location information through the settings on your device.
• SMS and MMS. You may opt out of receiving promotional SMS and MMS messages (e.g., text
messages) from us by replying “STOP” to any message, which is free of charge. Please note that
we may respond to your opt-out request with a message confirming that you have successfully
opted out.
• Permanently Delete Information. You may request to have your Personal Information personally
deleted at any time, under certain conditions. To exercise this option, please contact
privacy@vitalicann.ca.
We will not use or disclose Personal Information for purposes other than those for which it was collected,
except with the consent of the individual to whom the Personal Information relates in accordance with this
Privacy Policy or as required or permitted by law. We will retain Personal Information only as long as
necessary for the fulfilment of the purposes for which it was collected or as required by law. Without
limiting the generality of the foregoing, except as otherwise provided in this Privacy Policy, we will not sell,
rent, loan, trade, lease or otherwise transfer any Personal Information, including e-mail addresses, to any
third party and we will treat any Personal Information you provide as confidential information.
Only authorized employees and agents of ours (such as contractors, consultants, affiliates and other
parties who require such information to assist us with managing our relationship with you) who need
access to your Personal Information in the course of their duties will have access to the information,
except with the consent of the individual to whom the Personal Information relates. We have physical and
technological security measures in place against unauthorized access, use, disclosure, alteration, loss or
destruction of Personal Information under our control. These measures may include technological,
physical and organizational methods of security. However, due to the nature of the Internet and the limits
of technology we cannot guarantee that these security measures will not be breached in all
circumstances. In the event of a security breach, we will comply with all applicable laws to notify you
about the breach so that you can take protective steps.
Our Services which collect payment information online use industry-standard encryption technology to
protect the security of your credit-card information.
Subject to applicable law, upon request, you have the right to confirm whether or not we maintain or
control any Personal Information relating to you and whether such Personal Information has been used or
disclosed by us. You also have the right, upon request, to access such Personal Information and to
request correction of any erroneous or out-of-date Personal Information about you. We may take
reasonable steps to verify your identity before granting access or making corrections. We may also
charge you a minimal fee to access your Personal Information; however, we will advise you of any fee in
advance. In some limited circumstances as prescribed by law, we may not be able to grant you access to
your information, including where providing access would reveal Personal Information about a third party,
if the release of the Personal Information could affect the security of an individual, or if the Personal
Information is subject to privilege.
In addition, the Personal Information may have been destroyed, erased
or made anonymous in accordance with our record retention obligations and practices. In the event that
we cannot provide you with access to your Personal Information, we will endeavor to inform you of the
reasons why, subject to any legal or regulatory restrictions. You also have the right, under certain
circumstances, to obtain the erasure of your Personal Information. If required to erase Personal
Information, we will do so within a reasonable timeframe. Please send an e-mail to privacy@vitalicann.ca
or contact us in writing at Attention: Vitalicann Legal Department, 14 Duncan Street, Unit 301, Toronto,
ON M5H 3G8, in connection with any of the above.
We pledge to investigate any complaint you may have regarding our use of Personal Information and to
comply fully with the legal or regulatory supervisory authorities responsible for enforcing our adherence to
the privacy principles stated above.
Please note that our Services contain links to other sites that are not operated by the us. We are not
responsible for the privacy practices or the content of such sites, and we recommend that you view the
privacy policy posted on each site and that you confirm that the site’s policies are acceptable to you.
Nothing contained in this Privacy Policy is intended to create a contract or agreement between us and
any user visiting our Services or providing Personal Information in any form.
This Privacy Policy shall be governed by and construed in accordance with the laws of the Province of
Ontario and those of Canada applicable therein, without reference to their conflicts of laws. If any
provision of this Privacy Policy is held to be invalid or unenforceable, such provision shall be severed
from this Privacy Policy and the remaining provisions shall remain in full force and effect. Headings are for
reference purposes only and shall not be used in the interpretation of this Privacy Policy.
If you have any comments or questions about our privacy or security practices or about your Personal
Information in our control, including its accuracy or integrity, or if you wish to change your preferences as
to how we use and disclose your Personal Information, please send an e-mail to privacy@vitalicann.ca or
contact us in writing at Attention:
Vitalicann Legal Department
14 Duncan Street - Unit 301
Toronto, ON
M5H 3G8